Accomplished Design Leader
Brian Spencer St. John | User Experience Manager
Art & Design
Brian is a design leader and user experience manager who deeply cares about the Federal Reserve mission and strongly believes in creative confidence and relentless curiosity. He thrives most by helping people get unstuck and become more engaged with their work. In his role at the Federal Reserve Bank of San Francisco, Brian has demonstrated a tireless drive to make things better for business partners and cross-functional teams. As an expert design leader, Brian has managed enterprise scale design strategies, facilitated executive leadership design thinking sessions, and coached professionals how to deliver value and sustain a culture of innovation.
Having served with the Federal Reserve System for over 25 years, Brian credits strong mentors, executive coaching, LUMA, IDEOU, HFI CUA, Six Sigma, computer sciences, and fine arts certifications/degrees for his business acumen and success.

“Chance favors the prepared mind, and opportunity favors the bold.”
— Louis Pasteur
Accelerating Positive Change
Brian brings people together from around the Federal Reserve System and partners with a variety of cross-functional leadership teams to tackle gnarly challenges e.g., operationalizing design systems across complicated portfolios, modernizing products and building new business capacity, and scaling design thinking mindsets and behaviors.
User Experience
Design
Research & Analysis
Design Thinking
Onsite & Remote Facilitation
Graphic Recording & Visual Synthesis
Design engineering
Section 508 & WCAG 2.0 Compliance
User Interface Engineering
Design Systems
UX at the Fed
I met Kevin Liang in 2020 and featured him on our internal UX Micro-Series, where he spoke to us about UXR Leadership. In turn, he asked if I would be interested in being featured on his YouTube channel. I was honored, and spoke to him about how I got into the UX field and what UX is like at the Fed.
Learn more about my #unreserved story at the SF Fed.
STAY ENGAGED
Feel free to connect with me Linkedin, I enjoy staying current within the field of human-centered design methodolgies, practices and technologies.